There are now many companies that will organise
events for you or offer you a "package".
I speak of companies that will sort out your
wedding for you, or your stag weekend, taking
on the burden of booking everything and offering
you ideas usually in a glossy catalogue or web
But there is one event in a man's life that is
never organised. It is never planned and when
it happens it can cause much turmoil and anxiety.
That event is known as the "Mid-life Crisis".
Now there is no reason why this should even be a
crisis at all. When a man reaches this stage in
his life he goes chasing after young women or
buys a flashy sports car or takes up riding
powerful motorbikes etc. Crisis? What crisis?
So, my idea is that if a mid-life crisis is
properly planned and organised then it can be
a most enjoyable event.
And that's where Roaring Forties comes in.
(You don't have to call it Roaring Forties -
that's just a working title. In fact the name's
probably already been taken for some other
Your company will provide a complete service
to cater for a man's mid-life crisis.
You will effectively enable your client to
choose their ideal mid-life crisis from a
variety of options and will make sure that
everything goes smoothly when the time arrives.
Custom is quite likely to come from his friends
and family who will chip in and buy him a
Roaring Forties package or a gift voucher towards
With the right marketing this plan has limitless
What about a space flight on Spaceship One?
Or take part in a coup and help overthrow a
president of some cruddy little country?
Or buy a remote African tribe and have them worship
you as a god?
Go on, give us a write up